Case Studies

Work

A selection of client engagements across fintech, insurance, retail, and telecom. Each project involved building or migrating analytics infrastructure at scale.

FinTech · USA

Snap Finance

A fast-growing US fintech needed enterprise-grade analytics infrastructure built from scratch, including attribution modeling that…

  • 46% increase in marketing ROI through accurate attribution
  • $2.3M in annual savings from optimised ad spend allocation
GA4 BigQuery Server-Side GTM Attribution Modeling
Enterprise Insurance · Hong Kong

Cigna HK

A major global insurer needed to migrate their entire analytics stack from Universal Analytics to GA4 in server-side mode, while p…

  • Seamless UA to GA4 migration with zero data loss
  • Fully automated reporting stack eliminating manual report generation
GA4 GA360 Server-Side GTM BigQuery
Global FMCG · Multi-market

Royal Canin (MARS)

MARS subsidiary Royal Canin required a complete analytics schema and data pipeline for a global website with 50M+ monthly visitors…

  • Analytics migration completed in record time across global markets
  • Seamless data flow from BigQuery to Azure to Databricks for enterprise data teams
GCP Azure Databricks BigQuery
Financial Services · USA

ENT Credit Union

A major US credit union needed enterprise analytics accounts built from scratch that could support multiple distinct business line…

  • Enterprise analytics infrastructure supporting multiple business lines
  • Unified cross-business reporting eliminating data silos
GA4 GTM Looker Studio SQL
InsurTech B2B · USA

Embroker

A B2B insurance startup had fragmented marketing reporting across multiple platforms with no unified view of funnel performance, m…

  • Unified reporting across all marketing and product channels
  • Clear funnel visibility enabling data-driven campaign decisions
PostHog CRO GA4 GTM