Case Studies
Work
Client engagements across fintech, insurance, eCommerce, healthcare, gaming, and telecom. Each project involved building or migrating analytics and measurement infrastructure at scale.
Snap Finance
A fast-growing US fintech needed enterprise-grade analytics infrastructure built from scratch, including attribution modeling that…
- ↑ Significant increase in marketing ROI through accurate attribution
- ↑ Major reduction in wasted ad spend through optimised allocation
Cigna HK
A major global insurer needed to migrate their entire analytics stack from Universal Analytics to GA4 in server-side mode, while p…
- ↑ Seamless UA to GA4 migration with zero data loss
- ↑ Behavior-level view of what drives visitors to subscribe for medical insurance
Royal Canin (MARS)
MARS subsidiary Royal Canin required a complete analytics schema, GA4 migration, and data pipeline for a global website with 50+ m…
- ↑ Analytics migration completed in record time with measurement continuity across global markets
- ↑ Seamless data flow from BigQuery to Azure to Databricks for enterprise data teams
ENT Credit Union
A major US credit union needed enterprise analytics accounts built from scratch that could support multiple distinct business line…
- ↑ Enterprise analytics infrastructure supporting multiple business lines
- ↑ Unified cross-business reporting eliminating data silos
Embroker
A B2B insurance startup had fragmented marketing reporting across multiple platforms with no unified view of funnel performance, m…
- ↑ Unified reporting across all marketing and product channels
- ↑ SEO experimentation programme running on GrowthBook
FxReplay
A fast-scaling forex backtesting platform was pushing acquisition spend without a dashboard tying spend to signups and revenue, an…
- ↑ Marketing dashboard supported the acquisition push that helped reach $10M ARR
- ↑ Clear cost-per-acquisition and return-by-channel view for budget decisions
Good Ranchers
A fast-growing meat and seafood eCommerce brand had data scattered across platforms that never talked to each other — no clean rea…
- ↑ Clear business visibility enabling optimised marketing spend, inventory management, and profitability
- ↑ Single consolidated data foundation across the full commerce stack
Circles.Life
A global digital telco needed a serious analytics foundation across markets — a full Adobe Analytics implementation, consistent GA…
- ↑ Production Adobe Analytics implementation across markets
- ↑ Journey reporting giving management a clear view of the customer path
Cengage
Certification signups came through a wide network of partner institutions, and Cengage could not see how people moved through the…
- ↑ Full-funnel visibility into certification signups across all partner institutions
- ↑ Working experimentation program continuously improving conversion
Freeway Insurance
A large insurance provider scaling paid spend hard needed conversion tracking that could keep up — without accurate measurement ac…
- ↑ Scaled to nearly $5M in ad spend with sound measurement behind it
- ↑ Clear view of what each channel actually returned
Grippi
A SaaS marketing tool for agencies was flying blind on usage — no reliable picture of which features drove retention or how agenci…
- ↑ Conversational data access through the MCP layer drove a large increase in client acquisition
- ↑ Single trustworthy view of usage powering product and marketing decisions
Dutch
A veterinary telehealth subscription business needed a proper Segment implementation routing clean event data to its tools, and tr…
- ↑ Product analytics work on GA4 improved client retention
- ↑ Clean, consistent event foundation feeding the rest of the stack
Ginmon
A German robo-advisory platform was losing track of how customers signed up — a complex flow broke attribution, especially on iOS,…
- ↑ Attribution restored — spend tied to real conversions again
- ↑ Marketing could scale on numbers the team could actually trust
Vohra Wound Care
The largest wound care physician group in the US grows by recruiting physicians at scale, but the marketing team had no pipeline v…
- ↑ Marketing team scaled physician hiring deliberately instead of guessing
- ↑ Clear cost and volume picture per acquisition channel
Eukanuba
Eukanuba, under the same corporate umbrella as Royal Canin, needed to migrate from Universal Analytics to GA4 and stand up proper…
- ↑ Clean GA4 migration with measurement continuity
- ↑ Reporting infrastructure to keep tracking performance across markets
Circle Line
A landmark NYC sightseeing cruise brand could not reliably tell which marketing drove ticket sales — in a seasonal, campaign-drive…
- ↑ Clean GA4 marketing stack with proper attribution
- ↑ Clear view of which marketing actually drove ticket sales
The Beast NYC
Circle Line’s high-speed thrill boat ride is sold as its own ticketed attraction, and its tracking had the same attribution gap —…
- ↑ Proper attribution matching the Circle Line setup
- ↑ Consistent measurement across both properties
FlexShopper
A lease-to-own eCommerce platform with a long, considered customer journey needed a full GA4 setup — off-the-shelf tracking would…
- ↑ Complete GA4 setup plus advanced attribution built for a long-lifecycle business
- ↑ Credit and reporting that reflected how customers actually converted
Seen
Nothing was in place — the entire marketing measurement foundation had to be designed and built from the ground up so every downst…
- ↑ From zero measurement to a complete, coherent marketing infrastructure
- ↑ Every marketing decision backed by a reliable data foundation
Aristocrat Gaming
A major gaming and slot content company needed a Segment implementation that could handle event data across multiple partners clea…
- ↑ Multi-partner data handled cleanly and consistently as the roster grew
Incubeta
A global digital marketing agency needed tracking stood up reliably and repeatedly across many clients, each with their own platfo…
- ↑ Consistent, technically solid tracking implementations across the client base
Intrivo
A health technology company best known for at-home diagnostics needed GA4 infrastructure built properly rather than pieced togethe…
- ↑ A clean, dependable GA4 foundation across their digital properties
iQuanti ALPS
An enterprise SEO platform lives and dies on the quality of its data — the team needed reliable analytics on product usage and on…
- ↑ Clean, reliable measurement of platform usage and SEO signals supporting the product roadmap
Vero
A privacy-conscious company needed analytics that respected its principles while still giving the business the measurement it need…
- ↑ Reliable measurement that held to the company’s privacy principles