← All work
FinTech eCommerce · USA
FlexShopper
A lease-to-own eCommerce platform with a long, considered customer journey needed a full GA4 setup — off-the-shelf tracking would not capture how customers moved from consideration to lease.
Approach
- ✓
Handled the entire GA4 setup, building event and conversion tracking for the eCommerce and leasing funnel
- ✓
Adapted the long-lifecycle attribution and measurement approach proven at Snap Finance to FlexShopper’s customer journey
Outcomes
- ↑
Complete GA4 setup plus advanced attribution built for a long-lifecycle business
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Credit and reporting that reflected how customers actually converted
Stack & Tools
GA4 GTM Attribution Modeling Funnel Tracking
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