Cigna HK

A major global insurer needed to migrate their entire analytics stack from Universal Analytics to GA4 in server-side mode, while preserving data integrity and extending reporting capabilities across the enterprise.

Approach

• ✓

  Led the migration from UA to GA4 server-side, designing the data architecture and migration plan in close collaboration with senior stakeholders

• ✓

  Directed the development team in building dataLayer specifications for custom events across the website

• ✓

  Implemented GA4, GA360, and all marketing pixels via Google Tag Manager

• ✓

  Introduced and fully automated Looker Studio dashboards connected to GA4, BigQuery, and SQL, replacing manual reporting

Outcomes

• ↑

  Seamless UA to GA4 migration with zero data loss

• ↑

  Fully automated reporting stack eliminating manual report generation

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  Scalable event taxonomy adopted across the enterprise

Stack & Tools