← All work
Telehealth · USA
Dutch
A veterinary telehealth subscription business needed a proper Segment implementation routing clean event data to its tools, and trustworthy GA4 product analytics to understand behavior and improve retention.
Approach
- ✓
Set up the Segment implementation with a defined event tracking plan, routing data cleanly to downstream tools
- ✓
Instrumented the core product actions in GA4
- ✓
Built reporting showing how customers engaged and where retention broke down
Outcomes
- ↑
Product analytics work on GA4 improved client retention
- ↑
Clean, consistent event foundation feeding the rest of the stack
Stack & Tools
Segment GA4 Product Analytics Event Tracking
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