Freeway Insurance

A large insurance provider scaling paid spend hard needed conversion tracking that could keep up — without accurate measurement across every channel, spend at that level risks going to waste.

Approach

• ✓

  Implemented conversion tracking across Facebook, TikTok, and Google Ads

• ✓

  Verified events fired correctly and were attributed to the right channel

• ✓

  Kept measurement consistent so performance could be compared across platforms

Outcomes

• ↑

  Scaled to nearly $5M in ad spend with sound measurement behind it

• ↑

  Clear view of what each channel actually returned

Stack & Tools