The Beast NYC

Circle Line’s high-speed thrill boat ride is sold as its own ticketed attraction, and its tracking had the same attribution gap — ticket sales could not be tied back to the marketing that drove them.

Approach

• ✓

  Built the GA4 marketing stack with conversion tracking for The Beast’s ticketing funnel

• ✓

  Kept measurement consistent with Circle Line so performance could be compared cleanly across both properties

Outcomes

• ↑

  Proper attribution matching the Circle Line setup

• ↑

  Consistent measurement across both properties

Stack & Tools