Good Ranchers

A fast-growing meat and seafood eCommerce brand had data scattered across platforms that never talked to each other — no clean read on sales, marketing performance, retention, or inventory — with a GA4 migration deadline looming.

Approach

• ✓

  Implemented end-to-end tracking across websites, apps, and multiple platforms to attribute sales across the entire customer journey

• ✓

  Consolidated marketing, CRM, and eCommerce data into BigQuery with a custom data architecture built for the complexity of their stack

• ✓

  Ran the GA4 migration so behavioral data stayed intact through the Universal Analytics sunset

• ✓

  Built custom dashboards and automated reporting covering sales by channel, return on ad spend, retention, and gross margins

Outcomes

• ↑

  Clear business visibility enabling optimised marketing spend, inventory management, and profitability

• ↑

  Single consolidated data foundation across the full commerce stack

Stack & Tools