Circles.Life
A global digital telco needed a serious analytics foundation across markets — a full Adobe Analytics implementation, consistent GA4 across regions, journey reporting for management, and reliable conversion signal back to Facebook.
Approach
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Owned the Adobe Analytics implementation end to end, taking the full stack and tracking through to a successful production launch
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Built journeys reporting so leadership could see how customers moved through the product across regions
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Set up and implemented the Facebook Conversion API, sending clean server-side conversion data back to Facebook under privacy changes
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Delivered a consistent GA4 implementation across global markets
Outcomes
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Production Adobe Analytics implementation across markets
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Journey reporting giving management a clear view of the customer path
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Paid media measurement that held up under privacy changes
Stack & Tools
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