Ginmon

A German robo-advisory platform was losing track of how customers signed up — a complex flow broke attribution, especially on iOS, so they could not trust their marketing numbers or scale spend with confidence.

Approach

• ✓

  Dug into the signup flow and the tracking behind it to find where attribution was breaking

• ✓

  Worked with the team to simplify the flow, which surfaced the iOS attribution problem and made it solvable

• ✓

  Reworked the tracking so signups were correctly attributed through the simplified path

Outcomes

• ↑

  Attribution restored — spend tied to real conversions again

• ↑

  Marketing could scale on numbers the team could actually trust

Stack & Tools