Royal Canin (MARS)

MARS subsidiary Royal Canin required a complete analytics schema, GA4 migration, and data pipeline for a global website with 50+ million monthly visitors, delivered at speed across many markets and subsidiary companies.

Approach

• ✓

  Designed the global analytics schema for a high-traffic global website from scratch

• ✓

  Ran the full UA to GA4 migration through Google Tag Manager, keeping naming and structure consistent across markets and validating data at every step

• ✓

  Built the automation workflow for ingesting and transforming raw analytics data for internal data teams

• ✓

  Collaborated on robust data pipelines from BigQuery into Azure and then Databricks

• ✓

  Led analytics training and documentation rollout across many subsidiary companies

Outcomes

• ↑

  Analytics migration completed in record time with measurement continuity across global markets

• ↑

  Seamless data flow from BigQuery to Azure to Databricks for enterprise data teams

• ↑

  Standardised analytics practice adopted across global subsidiaries

Stack & Tools