Incubeta

A global digital marketing agency needed tracking stood up reliably and repeatedly across many clients, each with their own platforms and requirements — consistent and technically sound at roster scale.

Approach

• ✓

  Served as technical lead setting up tracking across client engagements

• ✓

  Ran multiple GA implementations — measurement plans, event and conversion tracking, and tag management per client

• ✓

  Delivered Firebase implementations for clients needing mobile and app measurement

Outcomes

• ↑

  Consistent, technically solid tracking implementations across the client base

Stack & Tools