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SaaS · Enterprise SEO
iQuanti ALPS
An enterprise SEO platform lives and dies on the quality of its data — the team needed reliable analytics on product usage and on the SEO performance signals flowing through the platform.
Approach
- ✓
Instrumented how enterprise users engaged with the ALPS platform
- ✓
Built the event tracking and reporting layer so product usage and SEO outcomes were measured consistently
- ✓
Validated the data so the platform’s insights could be trusted
Outcomes
- ↑
Clean, reliable measurement of platform usage and SEO signals supporting the product roadmap
Stack & Tools
GA4 GTM Product Analytics SEO Reporting
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