Blog
Writing is coming.
Technical deep-dives on analytics engineering, attribution modeling, server-side tracking, and data infrastructure. The kind of things I wish existed when I was building these systems.
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Why your GA4 attribution is wrong (and how to fix it)
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Server-side GTM: the setup that actually holds up in production
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Building a multi-touch attribution model on BigQuery from scratch
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Connecting offline conversions to Google Ads at enterprise scale
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The analytics engineer vs. data engineer distinction nobody talks about
These are on the way. In the meantime, you can find some of my thinking on LinkedIn .