Embroker

A B2B insurance startup had fragmented marketing reporting across multiple platforms with no unified view of funnel performance, making it impossible to accurately measure pipeline contribution from marketing.

Approach

• ✓

  Ran structured CRO programmes to identify and fix funnel drop-off points across the acquisition journey

• ✓

  Unified fragmented reporting systems into a single source of truth across marketing and product

• ✓

  Implemented PostHog for product analytics alongside the marketing analytics stack

• ✓

  Built self-serve dashboards enabling the growth team to operate without analyst dependency

Outcomes

• ↑

  Unified reporting across all marketing and product channels

• ↑

  Clear funnel visibility enabling data-driven campaign decisions

• ↑

  Reduced reporting overhead allowing the growth team to focus on execution

Stack & Tools