Embroker

A B2B insurance startup had fragmented marketing reporting across multiple platforms with no unified view of funnel performance, making it impossible to accurately measure pipeline contribution from marketing.

Approach

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  Ran structured CRO programmes to identify and fix funnel drop-off points across the acquisition journey

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  Set up SEO measurement and experimentation on GrowthBook so SEO changes could be tested and evaluated rather than guessed at

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  Unified fragmented reporting systems into a single source of truth across marketing and product

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  Implemented PostHog for product analytics alongside the marketing analytics stack

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  Supported the Salesforce implementation, connecting marketing and sales data into one picture

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  Built self-serve dashboards enabling the growth team to operate without analyst dependency

Outcomes

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  Unified reporting across all marketing and product channels

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  SEO experimentation programme running on GrowthBook

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  Clear funnel visibility enabling data-driven campaign decisions

Stack & Tools