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Financial Services · USA

ENT Credit Union

A major US credit union needed enterprise analytics accounts built from scratch that could support multiple distinct business lines under one unified reporting structure.


Approach

  • Constructed enterprise GA4 accounts with a multi-property architecture supporting multiple business lines

  • Designed and implemented unified reporting that aggregated data across all business units

  • Delivered training and documentation for internal teams to maintain the stack independently


Outcomes

  • Enterprise analytics infrastructure supporting multiple business lines

  • Unified cross-business reporting eliminating data silos

  • Internal team capable of self-sufficient analytics operation


Stack & Tools

GA4 GTM Looker Studio SQL Enterprise Analytics

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