Seen

Nothing was in place — the entire marketing measurement foundation had to be designed and built from the ground up so every downstream marketing decision could rest on reliable data.

Approach

• ✓

  Owned the full marketing infrastructure implementation from day one

• ✓

  Ran the complete GA4 implementation and marketing pixel tracking across the properties

• ✓

  Designed a coherent measurement plan with consistent event naming, rather than retrofitting onto an existing setup

Outcomes

• ↑

  From zero measurement to a complete, coherent marketing infrastructure

• ↑

  Every marketing decision backed by a reliable data foundation

Stack & Tools