← All work
Travel & Tourism · USA
Circle Line
A landmark NYC sightseeing cruise brand could not reliably tell which marketing drove ticket sales — in a seasonal, campaign-driven tourism business, that gap makes budget decisions guesswork.
Approach
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Built GA4 event and conversion tracking for the ticketing funnel
- ✓
Implemented through Google Tag Manager and reworked the setup so conversions were attributed to the right sources
Outcomes
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Clean GA4 marketing stack with proper attribution
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Clear view of which marketing actually drove ticket sales
Stack & Tools
GA4 GTM Attribution eCommerce Tracking
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