← All work
Global FMCG · Multi-market
Eukanuba
Eukanuba, under the same corporate umbrella as Royal Canin, needed to migrate from Universal Analytics to GA4 and stand up proper reporting infrastructure without disrupting the reporting its marketing teams relied on across markets.
Approach
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Ran the UA to GA4 migration end to end, following the same disciplined approach used on Royal Canin
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Rebuilt event and conversion tracking in GA4 and moved the tag setup across through Google Tag Manager
- ✓
Validated the data against previous reporting and set up the backend reporting infrastructure
Outcomes
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Clean GA4 migration with measurement continuity
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Reporting infrastructure to keep tracking performance across markets
Stack & Tools
GA4 Universal Analytics GTM Reporting Infrastructure
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