FxReplay

A fast-scaling forex backtesting platform was pushing acquisition spend without a dashboard tying spend to signups and revenue, and had little visibility into how traders actually used the product.

Approach

• ✓

  Set up the marketing stack and built the dashboard that became the team’s main view for client acquisition — spend, signups, trial conversion, and revenue in one place

• ✓

  Implemented Amplitude tracking across the core trading and backtesting actions

• ✓

  Built funnels around onboarding and the first backtest, plus retention cohorts showing which behaviors correlated with paying and staying

Outcomes

• ↑

  Marketing dashboard supported the acquisition push that helped reach $10M ARR

• ↑

  Clear cost-per-acquisition and return-by-channel view for budget decisions

• ↑

  Product team gained a real understanding of user behavior to drive growth

Stack & Tools