Vohra Wound Care

The largest wound care physician group in the US grows by recruiting physicians at scale, but the marketing team had no pipeline visibility into where physician leads came from, where they stalled, or what a hire cost.

Approach

• ✓

  Mapped the recruiting funnel from first marketing touch through application and hire

• ✓

  Instrumented the tracking behind the acquisition pipeline

• ✓

  Built dashboards showing lead sources, progression, drop-off, and cost per channel

Outcomes

• ↑

  Marketing team scaled physician hiring deliberately instead of guessing

• ↑

  Clear cost and volume picture per acquisition channel

Stack & Tools