Analytics Engineer · London, UK
Full-stack analytics from tracking layer to data warehouse to AI, for companies that want their data to actually mean something.
50M+
daily events processed
$15M+
ad spend attributed
46%
avg. marketing ROI lift
6+
years in the trenches
What I Do
01
You'd be surprised how many companies think their tracking is fine. It isn't. I build server-side implementations, event schemas, and tag management setups that hold up under real conditions. Platform migrations, cookieless browsers, privacy regulations, and all the other things your current setup was definitely not designed for.
02
Getting data into BigQuery is step one. Making it reliable, scalable, and actually useful is the part most people skip. I design warehouses that your future self will thank you for. Clean schemas, sensible pipelines, and documentation written by someone who expects to be held accountable for it.
03
I did an MSc in AI (Distinction, for what it's worth). The main thing I came away with is that most companies aren't set up for AI. Not because AI is hard, but because their data isn't clean enough. I build grounded AI agents directly on your warehouse. No hallucinated revenue figures. No fabricated trends. Just your data, doing what you actually asked it to.
I've worked across GCP, AWS, Azure, and Databricks. Every cloud that matters. If you're running on Alibaba Cloud or OVH, I respect the commitment. Drop me a line and we'll figure it out.
A fast-growing US fintech needed enterprise-grade analytics infrastructure built from scratch, including attribution modeling that…
A major global insurer needed to migrate their entire analytics stack from Universal Analytics to GA4 in server-side mode, while p…
MARS subsidiary Royal Canin required a complete analytics schema and data pipeline for a global website with 50M+ monthly visitors…
About
I'm a senior data and analytics engineer based in London. I've spent the last several years at the intersection of marketing measurement and data engineering, building the systems companies rely on to understand how their marketing actually performs.
My work spans the full stack, from designing event schemas and server-side tracking architectures to building attribution models on BigQuery and managing the pipelines that keep it all running. I've led analytics implementations for enterprise clients across fintech, insurance, FMCG, and telecom, often taking projects from zero to production in record time.
More about me →I take on a limited number of engagements at a time. If you're building something that needs serious analytics infrastructure, let's talk.
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